About the project

I had the opportunity of working with ETH Zurich, a globally acclaimed university, to spearhead a campaign focused on promoting respect and raising awareness against inappropriate behavior while reinforcing the institution's core principles. Adhering to the university's corporate identity guidelines,
I crafted a compelling typographic concept that left a lasting impression on the campus community.
The campaign unfolded in two distinct phases: first, a teaser phase strategically captured the students' attention, and then, in the second phase, we effectively addressed and resolved the campaign's core message.